/ A strategically focussed, hands-on creative.

I develop engaging brand strategies and tone of voice.

I create unique identities, compelling advertising and marketing communications across all media.

I make the complex simple. Ensuring its relevant, practical and beautiful.

I’m a strategically focused creative with an eye for craft and a passion for excellence. From a design and art direction background but able to write catchy (and effective) copy too. I work to push creativity that distills the complex into the concise. I believe in the power of simplicity.

Experienced in defining and managing the creative and strategic direction of multiple brands. Confident in presenting work to clients. With proven experience in pitches, and in maintaining on-going client relationships.

A strong track record of finding, managing, nurturing and retaining creative talent. Skilled at managing large teams, resolving conflict and developing good working relationships between agency departments.

Experienced in working alongside photographers, illustrators, film directors, producers, animators, FX artists, tech and digital specialists. I know how to get the best out of the people that I work with and push creativity, craft and excellence in any media.

I have a passion for the finer details of typography and layout. Striving to ensure that every element is relevant, functional and aesthetically pleasing.

Fully skilled in all of the current creative software across print, digital, motion and film. But I also enjoy using traditional craft mediums such as letterpress.

/ WHAT I'VE DONE

Concepted and directed multichannel global advertising campaigns

Created AR and VR experiences 

Crafted TV commercials and multi-award winning films and animations

Branding for products, experiences, multinationals, startups and government agencies

Designed everything from brochures for fashion labels to annual reports for financial institutions and music companies

/ WHAT I CAN DO FOR YOU

Advertising / Creative concepts 

Branding & identity / Annual Reports 
/ Graphic design 

Animation / Film / TV / Radio 

Experiential / Exhibitions / AR / VR / Digital design / Adaptive websites / Social / Games / Experiences


/ AWARDS WON 

Cannes Lions Silver 

Clio Awards Gold / Silver 

Communication Arts Award of Excellence

Global Awards Global Award / 2 Finalists 

IPA Best of Health Awards Silver

OTC Awards Highly Commended  / Finalist 

PMEA Finalist 

PM Society Advertising Awards Craft Award / 2 Bronzes / 3 Finalists

PM Society Digital Awards 2 Golds / Silver / Bronze 

RX Awards Gold / 3 Awards of Excellence

/ SECTORS / CLIENTS

/ Agencies
Cherry
Hive Health
McCann Health
Sudler London
Resource

/ B2B
Anatomy Health
Capita Consulting
Debaer Corporate Clothing 
Dyson
Inform Team
YKK Zips

/ CONSUMER
Access Self Storage
Action Man
BBC
Blythe
Diet Coke
Dove
Durex
E45
Gaviscon
Laundry Republic
Sominex
Quantum Saddles

/ ENTERTAINMENT
IFPI 
UK Film Council
Universal
Warner Bros 


/ FASHION
Donna De Franq
Eley Kishimoto
Eritokritos
Life Style Death
Mutiny
Yasue Carter

/ FINANCIAL
ABN Amro
Brown Shipley
Dancerace
UBS

/ FOOD & DRINK
Cay Tre
Keu
Ruby Violet Ice Cream
Viet Grill

/ GOVERNMENT
British National Space Centre
Camden Council
Climate Change Project Office
Department of Health
Department of Trade & Industry
Foreign & Commonwealth Office
Lambeth Council
Ministry of Defence
Slough Council
Transport for London
/ PHARMACEUTICAL
Abbvie
Actavis
Amgen
Astra Zenica
Bristol Myers Squibb
Eisai
GE
Gilead
GSK
Ipsen
Janssen
Leo Pharmaceuticals
Pacira
Pfizer
Steifel
Merck Serono
Novo Nordisk
Vifor

/ PROPERTY
DTZ
Knight Frank
Mathews Goodman

/ PUBLISHING
BBC Books
Hardie Grant
Ladybird Books
Penguin Books

/ CONTACT ME